Let’s say you are running several campaigns on an ad network and there is a benchmark you are aiming for. Communicate with your partnersĪlways communicate thoroughly with the partners you work with. As long as we are hitting our targets and not wasting resources, we continue to invest more into user acquisition. For Seekers Notes, we focus on two kpis: return on investment and retention rate. Create realistic objectives and KPIsīefore you start spending on user acquisition, it’s better to first define realistic KPIs with your product team – installs, daily active users, retention rate, event completion, return on ad spend. So the challenge for us is to attract women aged 18+ to install, play and engage with the game. In casual games, 80% of players are typically female. For example, Seekers Notes is a casual game where players search for hidden objects in different locations to find ancient artifacts. In mobile, in order to determine your target audience, you need to understand your app. Understand your product and target audienceįirst of all, it is important to understand what kind of a product you have and your target audience. Learn more about Fedosiya from her Mobile Heroes profile.ġ. Today I would like to share with you 9 things that I learned from the Seekers Notes promotion journey.
In the last three years we’ve been met with many tasks and questions requiring us to clarify, understand and solve. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves. It’s famous for its carefully designed levels and beautiful artwork. Seekers Notes is a hugely popular hidden object game with millions of downloads. In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery.
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